MICHAEL PETERS

Michael Peters is former founding Chief Executive Officer and Chairman of Euronews, leading pan-European television news network broadcasting 24/7 global, multilingual and independent news.

Over 25 years, Michael revolutionized Euronews, guiding it to a leading position in the European media landscape, whilst radically transforming its legacy business model. With his leadership, Euronews transformed from an exclusively publicly owned entity publishing in five languages to a cross-platform multilingual media in 17 distinct language editions, driven by a commercial business model. Throughout this transformation, it retained its raison d'être: to deliver unfiltered, unbiased, fact-based news with a European perspective.

Already the news broadcaster with the largest reach in Europe, Euronews became the world’s first truly ‘Glocal’ news brand, adapting itself to the expectations of its local audiences, establishing Michael a reputation that makes him a reference point within international media.

Amongst few other media brands, Michael equally launched Africanews, the first 24/7 global African multilingual news media that helped build a new Pan-African identity, supporting African audiences in providing access to reliable independent news from local, national and global sources.

The 2015 deal that saw Egyptian billionaire Naguib Sawiris acquire a majority stake in Euronews would later see the two businessman join forces to launch a new, worldwide business news media: Businext Media. Beyond the borders of the media industry, Michael Peters positions himself as an expert in strategy, finance, business development, leadership, communication and brand management. Over the years, he has developed an acute understanding of the value of a brand, which, beyond its recognition, draws its foundations from its positioning and perception.

Michael has forged an unshakeable conviction: the value of a brand rests above all on the desire it inspires and the growth of an organization, in whatever industry, must always be based on the creation of value around what is both the most mysterious and the most fascinating: the intangible part of any brand.